Age-Friendly University Global Network Word Mark & Style Guide

Ensuring consistency in using the Age-Friendly University Global Network Word Mark & Terminology is critical to advancing our work. We aim to make the AFU Circle a recognizable symbol that indicates excellence in age-friendly practices in higher education. The Word Mark Use Policy outlines the appropriate use of the Word Mark among Global Network Members.

All uses of AFU Word Mark must be in accordance with the Word Mark Use Policy. While AFU GN members are given latitude in their decision-making, they should use their best judgment in seeking approval from the Secretariat for non-standard use in print, video, or online media.

Member Institutions can use the Age-Friendly University Global Network Word Mark and AFU Badge Icon to promote themselves as an Age-Friendly University.

You can download Word Mark and AFU Badge Icon versions through the Communications Portal.

REMINDERS:

1. Don’t reposition, re-size or separate parts of the Word Mark.

2. Don’t recolor the Word Mark.

3. Don’t make a pattern or texture out of the Word Mark. 

4. Don’t apply any effects to the Word Mark.

5. Don’t overlap text or other graphics on the Word Mark – follow clear space requirements. 

6. Don’t alter the transparency of the Word Mark.

7. Don’t rotate the Word Mark.

The AFU GN Secretariat has developed a Style Guide of best practices relating to terminology related to the Ten Principles and Age-Friendly University status.